Nina Arzani Veer, Founder of Nina Veer fine jewelry, took a break from her busy schedule to talk to us about the jewelry collection she launched earlier this year and her dreams for this new beginning.
We met Nina a couple of months ago, when she came to our offices looking to develop a packaging line for the online jewelry store she wanted to build. Nina had always had an intense passion for jewelry, so turning that into her life's career was a very natural thing to do.
"Jewelry to me is a powerful means of expression, and not just a fashion statement", she says. "I think that wearing something you really love, like a beautiful piece of luxury, is one of the best ways to feel good about yourself", she continues.
Despite her young age, Nina was very determined and crystal clear on her vision about her brand, which made our collaboration easy and efficient. She wanted to deliver an outstanding customer experience and knew from the very beginning that choosing the right packaging was part of the equation. "Properly packaging your product is like giving someone a birthday present every time they order from you. When there is an element of surprise or it feels like the box was packaged and prepared with love, users will respond in kind".
Nina Veer jewelry is mainly designed for dynamic women with strong personality who like to feel radiant, unique and confident when wearing the NV designs. "I wanted my brand's identity to reflect instantly on its packaging", Nina says."So for me, an elegant blend of black and gold would perfectly evoke this feeling".
"Madovar helped me customize these boxes and enhance the user experience by creating tailor-made inserts for all of my pieces of jewelry. Every insert was designed in a way that would not only ensure the most beautiful possible presentation, but would also prevent my jewelry from possible damages".
"I now cannot imagine NV jewelry without NV packaging, they have become one thing in my mind, and this is what I think that makes a packaging design successful".
When we ask Nina about her future plans, her eyes sparkle. "I'm very hopeful and have big dreams for Nina Veer jewelry. Our website has only been live for a year now, but we're working hard and we're doing well. I want to continue creating beautiful designs and get NV jewelry known by more people. My biggest dream is to have a physical store on the Rodeo Drive in LA one day!", she admits and can't wipe the smile of her face.